Who is most waiting for and loves the "Black Friday"? Of course, ordinary consumers, who expect that day to buy all the necessary (and very necessary) products at quite a reasonable price.
And who is most afraid of "Black Friday" and with the horror waiting for the approach of that day? Of course, employees of stores, which are posted on the door the cherished sign "Sale". The fact is, that the hungry consumers are willing to crush all obstacles on the way to their cherished cheapened goals.